Category: Brand Identity      Client: Hometown Sports Grill       Website: www.hometownsportsgrill.ca

What They Needed

When people think about “Bar & Grill” restaurants, they think of sports, drinking and comfort food… there is no real distinction for where it comes from. To grow beyond the norm of the category and increase their market share, they had to reinvent themselves against the Big Three: Moxie’s, Montana’s & Kelseys. And had to do it on a fraction of their budget.

What We Gave Them

We set out to make Hometown synonymous with ‘a great Bar & Grill’ experience using a wide array of highly relevant video & food photography content that doubles down on the scrumptious nature of their food. Coupled with invigorating banners, flyers and dynamic social media ad management, they were able to see increased social media interactions which translated into increased booking & walk-in foot traffic.